When you receive a new  lead notification from your BarnDealer website, that's not just a message - it's an opportunity. Every lead represents someone actively shopping for a building, and the way you respond can make the difference between winning or losing the sale.


If you want to find out more about how leads work with BarnDealer, check out our other article:



Why Follow-Up Matters

Research shows that most customers don't make large purchases after just one contact. In fact, studies consistently find it takes 5-8 touches before before someone makes a major4 buying decision. Many salespeople stop after one or two attempts, but persistence pays off. That's why every BarnDealer lead should be followed up with calls, texts, and emails over several days - not just once. 


Types of Leads You'll Receive


1. Specific Inventory Inquiry

A customer has seen a particular building on your website wants more information about it.

Action:

  • Respond quickly with availability, delivery options, payment options, etc.
  • If the unit has sold, offer similar alternatives (this is unlikely since your inventory updates on your site regularly).
  • Invite them to visit your lot to see it in person.


2. Pricing Guide Request

This customer is typically earlier in the buying process and is gathering information.


Action:

  • Follow up with a call or text asking if they saw any styles or sizes that caught their eye.
  • Position yourself as a helpful guide, not just a salesperson.
  • Your Manufacturer automatically sends the Pricing Guide to the email address submitted by the lead so you should be able to refer to that email when contacting them.


3. 3D Builder Submission

This is a highly engaged lead - they've already spent time designing a building.


Action:

  • Call as soon as possible to walk through their design.
  • Offer suggestions or upgrades.
  • Emphasize that you can turn their vision into reality.


4. Rent-to-Own Information Request

These leads are often cost-sensitive but serious buyers.


Action:

  • Share RTO details in plain, easy-to-understand language.
  • Follow up to answer any questions about monthly payments.
  • Highlight the flexibility and advantages compared to self-storage rentals.


Best Practices for Every Lead

  • Speed matters: Call within minutes if possible. A quick response doubles your chance of making contact.
  • Use multiple channels: Don't just call - send a text and email too.
  • Stay consistent: Space out your touches over a week or two. Remember, 5-8 touches is the average before a large purchase.
  • Be personable: Reference what they asked about specifically so it doesn't feel like a canned response.


Final Thoughts

Your website is designed to generate leads - but it's your follow-up that turns them into sales. Whether it's a customer looking at one specific shed or just browsing pricing options, every inquiry is a chance to build a relationship. Be quick, be persistent, and be helpful - your persistence will set you apart and help you close more deals.