In today’s digital marketplace, the primary goal of your website is twofold: to generate leads you can convert into sales and to showcase your inventory to potential buyers who may decide to make a purchase after viewing online. Consider this: when you're looking to buy something expensive, like a car, you do your research but do you always submit an inquiry online? Probably not, because you might prefer not to be contacted by a salesperson or you’re planning to negotiate in person. This is why it’s beneficial to ask walk-in customers if they visited your website beforehand. Understanding that they’ve already seen your inventory can provide insights into what type of buyer they are and confirm that your site is effectively drawing in decided buyers, even if they don't submit a direct lead on your website. Consider someone who does submit a lead, at the time it was submitted, they could very well be a decided buyer. Let’s talk about if they do submit a lead!

Managing Leads:

  • Emails: Use a prepared response to begin a dialogue with potential customers quickly.

  • Phone Numbers: Call promptly to engage and discuss their needs.

Every lead is a potential customer, even if their initial message seems unclear or minimal, like a simple 'N/A' or just a few letters. We see this often. These contacts are still worth your attention. Acting swiftly and treating each lead with urgency significantly improves your chances of converting them into sales. Consistency is key here: regular, dedicated follow-up can transform even the most unassuming leads into customers. Don't underestimate the power of persistence—it's often what separates successful sales strategies from the rest.

Tools for Engagement:

  • Opening Email Template: “Thank you for your interest in our sheds! We’re here to assist in finding the perfect one for you. Please call us at [Your Phone Number] during [business hours] or reply to this email with any questions.”

  • Opening Phone Intro: “Hello, my name is [Your Name] from [Your Company]. I’m following up on your recent inquiry with us. Is now a good time to talk, or should we schedule a call?”

What’s Next?

Stay tuned for our upcoming guide on leveraging Google Business Profile to further enhance your traffic and leads. This tool is not only powerful for increasing visibility but also instrumental in attracting more customers to your site.

Leveraging Google Business Profile for Local Success (Click Here!)

For further assistance, contact the BarnDealer Support team at