Q: What is a lead?
A lead is ANY contact information that a potential customer provides to you, such as an email address or phone number. Often potential customers will send you JUST an email or JUST a phone number and no other information. The absolute best way to manage a lead is to have a plan.
For Email: Use a canned response to start the conversation with a potential customer.
For Phone Number: Call as soon as you can to start the conversation.
*see below for canned response and script
It's essential to treat every lead with urgency. The longer you wait to reach out, the more likely they will lose interest.
Q: What if I receive a lead that looks like spam?
Spam is a common issue when you have an open form online to collect information from potential contacts. To determine if something is spam, check to see if there is a weird message or if they are in a state or location that doesn't make sense for your business. If you're unsure, you can always reach out to the contact to verify their information. It could be a customer on the other side!
It's crucial to remember that every lead is valuable and has the potential to turn into a paying customer. By treating each lead with urgency and following a well-thought-out plan, you can increase the likelihood of converting them into loyal customers. Remember, consistency is key! While some leads may not convert immediately, it's important to maintain a steady pace and not give up. By staying consistent in your approach, you'll build momentum and see better results over time. So keep at it and stay motivated!
Potential Canned Response for email leads:
Thank you for your interest in our sheds! We appreciate your inquiry and are eager to help you find the perfect shed for your needs.
Feel free to send us your phone number or give us a call at _______. We would be more than happy talk! Alternatively, if you have any questions you can email us here.
We look forward to hearing from you soon!
Suggested call script to start a conversation:
Hello, my name is [Your Name], and I'm calling from [Business Name]. I wanted to follow up with you regarding your recent inquiry about our sheds. Is this a good time for a quick conversation or would you prefer to schedule a call for a later time?