What is a lead?

A lead is ANY contact information that a potential customer provides to you, such as an email address or phone number. Often potential customers will send you JUST an email or JUST a phone number and no other information. They will sometimes just write a message that makes no sense because they are required to enter information. This is still a potential lead. The absolute best way to manage a lead is to have a plan. 


For Email: Use a template to start the conversation with a potential customer. 


Phone Number: Call as soon as you can to start the conversation.

  • Customers tend to leave phone numbers if they're interested in a purchase soon or want to have a conversation/discussion.

*see below for email templates and call script suggestions


Having a systematic approach to contacting leads helps track efficiency of approaches and adjust to your market


It's essential to treat every lead with a sense of urgency. The longer you wait to reach out, the more likely they will lose interest.


Conclusion 

It's crucial to remember that every lead is valuable and has the potential to turn into a paying customer. By treating each lead with urgency and following a well-thought-out plan, you can increase the likelihood of converting them into loyal customers. Remember, consistency is key! While some leads may not convert immediately, it's important to maintain a steady pace and not give up. By staying consistent in your approach, you'll build momentum and see better results over time. So keep at it and stay motivated! 

TOOLS


Potential template for Email Leads:


Thank you for your interest in our sheds! We appreciate your inquiry and are eager to help you find the perfect shed for your needs.


Feel free to send us your phone number or give us a call at _______. We would be more than happy talk! Alternatively, if you have any questions you can email us here.


We look forward to hearing from you soon!


Best regards,

[Your Name]

[Your Company]

Suggested call script to start a conversation: 


Hello, my name is [Your Name], and I'm calling from [Business Name]. I wanted to follow up with you regarding your recent inquiry about our sheds. Is this a good time for a quick conversation or would you prefer to schedule a call for a later time?


Sales Tips:

  • Ask Questions - The more you understand about what your customer needs, the more they felt heard. You're also able to get them the perfect product
  • Understand Emotions - Everyone buys on emotions. Discover what makes your customers feel great and connect your products with them. How does it feel to not have room to park your car in the garage?


For questions, feel free to reach out the BarnDealer Support team at Support@Barndealer.freshdesk.com